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1. Did you first start with traditional media? When did you start using digital tools?


Yes. I was using mostly acrylic paints in my early work - sounds strange to say "early work" because I haven't been doing this for very long - it's only been 4 years since I've been out of school, and I began working in a digital medium 3 years ago. Throughout my latter years at art school and immediately after, my portfolio consisted of acrylic paintings on illustration board. It wasn't until a year and a half afterwards that I bought my first Mac - that was the beginning of my current style, I guess.




2. Which digital tools do you prefer?

I work off of a Mac and use Adobe Illustrator almost exclusively, but now I'm also beginning to experiment with Photoshop.




3. Please describe the following illustrations and the creative process used with each:
Boston Globe
Boston Globe

This assignment was for the Boston Globe. The accompanying text explained that it was acceptable to talk about the price that someone paid for their home. After reading the article, the art director and I spoke on the phone and basically brainstormed some ideas… from there I took it to paper and began sketching out what we talked about… When it came to the details of the piece such as the stylization of the figures and background, I looked to things around me… hairstyles that were in fashion, clothing that seemed to reappear many times over in the media, my favourite colours that month, and any other details [even from my own life] that I could inject into my final piece… one thing came to mind as I was drawing, which was that I wanted to put a mobile in the illustration [for no other reason than because I thought it would look cool]. I had recently gone back-packing throughout Europe and got a chance to check out the Alexander Calder exhibit at the Bilbao Guggenheim…it was incredible!… I guess that experience stayed inside of me and it showed itself in this illustration.
Closer
Closer

This was an assignment that I did for "Fashion Magazine". It was part of a seven page advertorial spread which had a party theme. The image was the last or closing image of the series of illustrations… basically the art director wanted me to draw people at a party… pretty simple… so I bascially hit the skechbook and tried to come up with any way of making it interesting… I found that playing around with the proportions of certain characters helped make the picture less like it was just documenting a moment in time. In this piece I arranged and played around with the proportions of some of the elements on the page so that they would, in a way, fit together like a puzzle. I often like to do that, just pack the drawing space with people, and leave very little evidence of the room that they're in. Mostly because I'm not huge fan of drawing interiors.
Lava Life

This illustration was part of Lava Life's first ad campaign. The concept was already established by the art director who I was working with… all I did afterwards was create an image which needed to show a guy and a girl walking their dogs, but flirting at the same time. I often use myself as reference when I draw people… in this case, I chose to pose in the mirror in order to create flirtatious gestures.
I added the butterflies because I felt as though the image needed something more; however, it ended up as looking like a kind of connecting element between the couple which enhanced the concept.



4. Would you say that your work consciously reflects characters and situations found within your daily life?

I'd say so… yes. But more in the sense that I enjoy going out and people watching. I absorb everything from the lighting and the sounds, and the attitudes and personalities of the people around me, to the way that they dress and the feeling that I get when I'm immersed in all of this.
Of course, some of the people who appear in my images seem "over the top", surrounded by stardust and teeth veneers… I'm not like that. But I do enjoy watching people "perform", so to speak, when they're at clubs and lounges or even on the street… could be by what they're wearing, or the way that they're talking, or how they're moving… it's actually pretty funny sometimes, and I like to try to include that element of humour within my pieces.



5. Has Canadian culture influenced your work?

I think Toronto's culture has influenced my work more so than Canada in general. Much of my inspiration comes from hanging out in my own city, being with my friends. The places where I go, the people who I meet oftentimes appear within my work. Of course, the cultures of other cities [outside of Toronto] has affected me as well, through what I've absorbed through my own travels and also from picking up publications and watching television and attending shows of the artists and designers who live and work abroad. Anything that I like, anything that catches my eye influences my work in one way or another. But keeping on point, once again, it's my moving throughout Toronto… the flyers that I pick up… the graffiti on the walls… the magazines that I flip through… the fabric stores that I walk past… and the lounges and clubs in the city all inspire my work.



6. When you start a new project do you begin with a final image in mind or do you create and develop characters and atmosphere as you progress through a project?

It's all a progression. I spend a lot of time working out my ideas during the rough pencil stage. I do so much scribbling and gesture drawings to figure out my concept and composition before I move into beginning the final piece. Even at the final stage things change… I move things around, redraw sections… delete parts… I don't necessarily know how the final image is going to turn out… I may have a vague idea but most often, I'm surprised at the outcome… but I like that.


7. Have you been given creative freedom within your client work?

Generally speaking, it really depends on who I'm working with. I find that clients with whom I've built a rapport are more apt to letting me "do my thing" more so than if it was someone who I've never worked with before. I think it's about trust and communication, in that the client who I've worked with many times over in the past has a better sense of what to expect from me and knows my work ethic.
I also think that differences occur between editorial/magazine work versus design and advertising jobs… The stuff I do for editorial provides a lot more freedom than working on an ad for a company, for instance… it has mostly to do with the fact that there are a lot more people making decisions when they're trying to sell a product… and my illustration has to pass through many hands and be scrutinized more so than if it was an image accompanying a story in a magazine.



8. What would you like to change about the illustration industry?

Though I've only been doing this for a short while, I feel that I've had many experiences and have learned a lot. Touching on the previous question about how much freedom I'm given from client work, I think I'd like to be given more… more freedom and more time to create quality images that I'm happy with… of course I understand that this is commercial work and with it comes a need to compromise, but I can't help but wonder about how things used to be years back… even 30 years ago… during a time when it seemed as though the images between the covers [or on the covers] of magazines were more provocative. I've bought books which have show some illustrators' works from years past and a lot of it, I think, is phenomenal!… the work is smart and "gutsy"… and the images seemed to give the reader more credit than they do now… I'd like to be able to do more of that… to work with the art director and be able to come up with an image that stands on it's own and isn't just a mirror of the text it stands beside, or blatantly yelling out the idea to the viewer.



9. What was the last great movie you have seen and what was the last great book you have read?

Takashi Mike's "Audition".

"The Complete Prints of Yoshitaka Amano" … [it's a picture book with hardly any words… I thought I'd include it because it rocks!…] …but, if we're talking novels then I'd say "Memoirs of a Geisha" by Arthur Golden.