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I started my career as a print designer. In 1998 I began designing and animating for commercials and film titles. I’ve loved how good graphic design effortlessly balances communication, problem solving and image making. And if it moves an audience, that’s the kind of stuff that keeps me going. Now serving as a Creative Director, it’s enabled me to focus on the design and production for projects ranging from commercials, network promos and various film projects. Over the past several years, my experience of working with clients has helped me learn to not just follow a brief but to really dig deeply into the potential of the project. Through that time many of my clients returned with more of a carte blanche mindset naturally setting me in a position to concept, write treatments and ultimately start directing.
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| Seeing both ends of a production/post production I find that I continually encounter opportunities to try something new, approach something differently or learn more along the way. I’ve learned that projects can be compared to a triathlon, in the sense that depending on the terrain and end goal you strategize when to heavy lift and when to carry a steady stride to make smart, critical decisions. |
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| We initially received a number of scripts from Showtime, from which I contributed treatments to elaborate on their creative concepts and production methodology. Showtime ultimately settled on their “Out of the Box” script to which we were responsible for the design, production, post-production and editorial. |
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| Once we finished our initial storyboard from the final script, each of the room environments were roughly modeled by Halon to choreograph the camera animation respective to the rooms and talent. This provided us with a diorama or detailed reference for us to dissect and guide us through pre-production. In tandem, we designed and created each of the rooms with detailed modeling, textures, coloring and lighting. It was important to fully realize the rooms prior to the shoot in order to decide on placement of the talents, set pieces and light rigs. |
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We had an incredible production team who put forth a great deal of their attention toward the pre-production. Knowing we had an extremely limited shooting schedule with a extensive shot list (due to need to shoot Tara’s multiples), we organized and elaborated on how each minute of the day was to be spent. As every minute counted, decisions on even the smallest items mattered. We used minimal set pieces and organized the order of Toni Collette’s various hair, make-up and wardrobe changes to expedite the day ahead.
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Referencing the pre-vis, the production team sought after possible solutions that would serve the same purpose as motion control. This challenge joined with our shooting schedule, literally was like trying to fit a square peg into a round hole. Ultimately, a jib arm along with motorized turntable, and some preliminary post-production tests gave us the needed confidence knowing we had a solution on our hands.
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| The cg environments were created in either Cinema 4d or Maya. Each of the rooms were built to specifications we had committed on through production. |
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| Certainly. Given the collaborative nature of our business, especially on this project working with the team from Showtime, we had a lot to do with little time prior to the shoot. We tackled most of the broad stroke decisions first, after the shoot followed the finer detail which we incorporated into the animation/post process. One thing I’ve learned over the years is to never get too comfortable with an idea since the collaborative process can be an ever-changing one. |
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| Definitely. The grasp of both has become invaluable in being able to offer the best creative with realistic means. Especially in today’s economic climate, clients are often on a search for as many possible options to do the extraordinary within practical boundaries. I feel that CG has helped me push those possibilities without compromising the creative. |
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| The first time a client asked me to simply do what I wanted to do. It cast my expectations even farther but made the process far sweeter |
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| The last GREAT book I read was The Last Lecture, by Randy Pausch. The last GREAT movie I saw was There Will Be Blood. |
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