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KOVAS
KOVAS

myspace.com/thekovasempire
twitter.com/Kovas
native-instruments.com
 
You started out  writing, co-producing and rapping on De La Soul's Words & Verbs when you were 17. How did you get involved at such a young age?
My dad was a little local DJ and my grandfather was a musician who played 7 instruments.  So I was always around music at a young age.  I wasn't connected in the industry but I just made a demo and it started to circulate thru circles and made it into the hands of Maseo of De La Soul.
At what age do you feel you became an artist?
I think I was born an artist but I started to find my voice like around 15 and realized this is what I want to do as a career.  The beautiful thing about music, there's always a new possibility to explore.  A new door to unlock, so I think there's always room to experiment, grow and learn.
KOVAS
I've been looping The Stimulus Package for a couple of weeks.  It's 30 intense tracks with blues, disco, rock, hip hop and electro undertones.  'Its not just the hipster shit, not just the gangster shit, not just that feel-good hip shit, but all of that combined shit.'  How long did The Stimulus Package take from concept to completion?
Thanks man.  It was surprisingly fast.  It tool like 2 weeks to record all the songs and some of them like the Billy Crawford record and Popcorn records were songs I already had before starting the project.  I just wanted to give people a full scope of what I can do as an artist and producer.  It kinda brings you into the lifestyle, my point of view and the mash up of styles and genres that I get into and inspire me.  I mean, I have the late great painter, Jean-Michael Basquiat, doing a poem towards the end.  How many Hip Hop artists you know would put that on there mixtape?  And there's actually songs I didn't include because I didn't want to overload people, so there will definitely be a part 2.
What was the creative process like working with so many diverse talents?
Each session is like painting with a different color.  I'm like a music addict.  I think I know just as much of the history of hip hop as I do the history of rock.  And it's a lot easier when you have a foundation like that.  So I can really get into all the nuances of that lane.  You can tell I'm a fan of the genres I work in and just a "hey lets' do this because it's cool right now", or "let me try and get that fan base."
What has been your most extreme career moment?
I'm in a constant state of gratitude for everything.  I mean I've had people who didn't believe I'd make it this far so I'm already a success and every step I take forward is a blessing and I appreciate every new fan I gain.
Hip hop is alive.  How is it progressing?
I think hip hop is always morphing and changing.  With that, fans of its previous incarnation will always feel like its dying or getting away from what they like.  Hip Hop would really die if it stayed the same.  That is the definition of death, the termination of growth.  So if something stops growing and evolving it's dead.
@Kovas ; Do you see more artists embracing social media?  How important is this to success in the music industry?
I think so.  I think now is about a direct connection with your fans.  I think that wall of separation is no more.  We all want to feel connected.
How would you define creative genius?
Creative genius is when you are able to push boundaries and make people think about things they've never thought about in the same way.
What are you currently working on?
I just released the music video for my song "Wax On Wax Off" and it features the all female dance crew The Beat FreaksThe Reagan Babies EP is currently available on iTunes worldwide.  I am also preparing my debut full length album for the fall.
What was the last great movie you've seen?
I'm a big movie buff, I got the ill movie collection, everything from Citizen Kane to Slumdog Millionaire.  I still love Coming to America.  But I don't know, I'm excited to see Star Trek in Imax this weekend.  I'll let you know how that is.