The FlashintheCan Festival will showcase the many great Flash developers and designers within Canada, and will also serve to bring the Canadian Flash community together. It will also bring in a few international Flash Gurus to Toronto to show some of their work. .

The festival will be about Flash: how to do advanced things, how to make better content, how to sell to clients, how to budget, what a good production process involves, how to troubleshoot, how to overcome some of the deficiencies of Flash, where to go for inspiration, help, jobs, and assistance. It will profile some of the best in Canadian talent and help foster a sense of community within the Canadian Industry.