ManvsMachine / More4 Idents
After winning a competitive pitch, Channel 4 commissioned ManvsMachine to create a new brand identity and on-air look for More4. The re-brand is centred round a bold, flexible logo that morphs through a series of flips, folds and reveals. Live-action idents see the brand break out into the real world in the form of mechanical ‘flippers’. The installations inhabit environments from a domestic staircase to an abandoned fishing boat in Dungeness. To achieve this ManvsMachine teamed up with installation design pioneers, Jason Bruges Studio, to help design and build a flexible system consisting of over 400 individual flipper units. More here.