Digital Domain + Mothership: Nike ~ Flyknit
Director David Rosenbaum of Digital Domain‘s advertising and entertainment production company Mothership was tapped by Nike to launch its revolutionary new Flyknit technology and shoe collection. Rosenbaum worked directly with NIke to conceive “Biomorph,” the :51-second short to mark the debut of the new shoe technology. The spot premiered at the annual 2012 Nike Innovation Summit on February 21st and is also featured on Nike’s website and YouTube channel, where it has generated almost 400,000 views. Sister company Digital Domain handled visual effects.
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