Blacklist: Dvein ~ Rdio
Posted on October 16, 2013 by michael
From Blacklist‘s directing collective Dvein: Two entries into the New Music Weekly compaign on Rdio, the three-year-old challenger brand that has been outpacing longstanding leaders in the category such as Spotify, Pandora, MOG and Grooveshark. The innovative New Music Weekly campaign, launched last July, brings together the best in independent art and music with a series of original video pieces from visual artists around the world inspired by new music.
“We don’t see these as music videos but instead something more personal for our visual artists, creating art inspired by music, rather than literal interpretations,” said Nada Antoun, Global PR Director of Rdio, which is owned by Skype. “This campaign has shown that new art inspired by new music promotes discovery.”
“Music has a lot to do with an emotional connection with your past and future,” said collective Dvein. “We wanted to create experiences that express that in some way, the nostalgia of what you’ve heard and the excitement for new music, and Rdio gives us both.”