Wanda Productions: Say No To Domestic Violence
Posted on November 28, 2012 by michael
W&CIE and director Wilfrid Brimo unveil this new spot to raise awareness of domestic violence. The film combines the technique of the phantom camera and the physical performance to provoke emotion.
Each year, the W&Cie teams volunteer their time and creativity to support a cause that they feel strongly about. This year, for 25 November, International Day for the Elimination of Violence against Women, the Agency decided to promote 3919, the “Domestic Violence Information” call number. This number plays an important role in France, as currently one out of ten women is the victim of domestic violence, and one woman dies every two and half days from the blows inflicted by her partner.This number allows victims to initiate the first line of defence: talking to someone about
the problem. They can free themselves and escape the vicious circle of shame.
The film is based on a simple idea: breath. The breath we use, for example, to blow out birthday candles – but also the breath of air that gives us the strength to reject violence.
Throwing this lifeline to all women who are not yet aware of the 3919 number is the fundamental aim of this film. The number of 3919 calls increased significantly following campaigns against domestic
violence. Each year, over 30,000 women receive the support of Women’s Solidarity associations. In the past 20 years, there have been 350,000 calls to 3919.