SEHSUCHT: Ram 1500

Posted on October 18, 2012 by michael

RAM 1500 – MOVING HEAVEN AND EARTH

Sehsucht and Markenfilm, both of Hamburg/Germany, have produced a TV campaign for the new Chrysler light duty truck Ram 1500, created by The Richards Group USA, directed by Sehsucht creative head Ole Peters and shot for 8 days in the western part of Canada by DOP Stefan von Bobely. Sehsucht added VFX to more than seventy shots, creating complex 3D simulations and elaborate set extensions with intense support by their Concept & Design Department. The campaign highlights the Ram 1500 technological achievements which make natural forces and obstacles in the truck’s path retreat in deference to its groundbreaking technology.

Software: Softimage, Houdini, Synth Eyes, Nuke, After Effects, Autodesk Flame