Diddo: The Cure for Greed

Posted on September 18, 2012 by michael

Amsterdam based conceptual artist, designer and inventor Diddo‘s latest project: The Cure for Greed … ” what exactly is greed? Is it an immutable algorithm hardwired in our DNA, a survival instinct that triggers responses to a constantly changing environment that can turn hostile at any moment? Maybe greed is an emotional reaction to our cultural reward system? Or the embodiment of the darkest side of our natures, rooted in fear?When you get down to it, you realize how little we really know about ‘greed’.”