Shilo: Julio Jones: UA E39 :60 spot

In March, Under Armour introduced its E39 compression shirt during the NFL Scouting Combine, and Heisman Trophy winning quarterback Cam Newton and Alabama wide receiver Julio Jones are among those who made headlines as their vital stats were assessed in real-time for viewers using this innovative new athletic evaluation improvement tool. In collaborations between Under Armour, director Andre Stringer and his colleagues at Shilo and creative think tank WMIG, at last, the :60 spot has just debuted on ESPN, and it will continue to air widely during all the NFL Draft-related television programming set for the days to come. As you can see here, this film adds Shilo‘s extraordinary design, animation and visual effects talents into the mix. From Shilo Director Andre Stringer, “This piece continues our trajectory of pioneering a storytelling technique that mixes both live-action and design at the highest of levels.”