Modernista, Shilo, Cassidy Gearhart: SOS

Working in association with advertising agency Modernista, Shilo engaged Cassidy Gearhart to direct “SOS: Save Our Supplies,” a visually poetic, live-action, 1:52 short film that is a central piece in the agency’s cross-media campaign for the Brooklyn-based non-profit Doc to Dock, Inc. The film recently went live earlier on the new website created by Modernista at www.doc2dock.org.

“Doc to Dock was started in 2005 by Dr. Bruce Charash as a commitment to the Clinton Global Initiative,” said Gary Koepke, Modernista’s co-founder and executive creative director. “Essentially, the organization collects unused medical supplies through its network of medical professionals and volunteers, then they sort, ship and redistribute the supplies and equipment — enough to fill over 25 40-foot shipping containers so far — to meet the specific needs of hospitals in the developing world. So far, this organization has brought hope and care to more than two million people while simultaneously reducing waste in the U.S., and we have crafted our new campaign to raise awareness and advance their cause. For this important short film, we turned to Shilo, which is well known for producing deep and incredibly thoughtful visual messages that leverage and unite all cinematic crafts. To say the least, we are all incredibly proud of the finished film.”