Brand New School: Brand New Site

NY, LA and London based Brand New School have launched a brand new site. The site launched in beta mode during the recent holidays, and yesterday, BNS’ nJonathan Notaro and his colleagues are inviting everyone to please visit, provide feedback, and share in the fun. The site has also already been nominated for a Favourite Website Award (FWA); to cast your vote, please visit http://www.thefwa.com/submissions/brandnewschool-com

As explained in our story below, the new site was developed by NYC-based Linked by Air, a firm that specializes in arts and cultural clientele. The innovative new site for Brand New School joins the Whitney Museum of American Art, the Yale University School of Art and the Environmental Performance Index in Linked by Air’s prestigious portfolio.

Here’s an excerpt from Jonathan’s take on the new site: “The practical side of me loves the Reels feature, which allows anyone to collect our work, build reels with different themes, and share them via email and other social media streams. The more playful side of me loves the ‘Bits,’ which allows us to put bits of inspiration or artwork we’ve made on the shelves for everyone to see. This feature is already inspiring us in new ways, and proving to be a very fun way to get to know more about our people.”