update: you can watch the video here ; )
Britain’s Burberry, who can boast snaring both Kate Moss and Emma Watson as past models – have embraced the concept of a 3D catwalk show. Today’s live London Fashion Week Event, which is being produced by Nineteen Fifteen Productions for Burberry – will be transmitted in 3D, to venues especially set up in top fashion cities: Dubai, Paris, New York, LA and Tokyo. These cities will have special screens at each venue, which will be tailor-made for the event. Each guest will have a pair of 3D glasses and be able to see engaging 3D close ups of the fabrics and designs. Nineteen Fifteen commissioned Squarezero Ltd, to design the opening stereoscopic sequence of titles and in prog graphics; which introduces both the brand and the host country it is specifically being broadcast to. Squarezero’s Creative Director Najma Bhatti worked closely with Burberry’s lead creative David Hudson, as it was imperative that the Burberry brand was represented in exactly the right way.
No videos yet but keeping an eye out. To get an idea, check out SquareZero’s work.
michael - February 24th, 2010 - 12:28 pm
