Vincent directors (represented by Not To Scale) were commissioned by MTV’s World Design Studio’s Carlos Carrasco and Anna Caregnato to design MTV’s end of year countdown. The package had to encompass 10 different programmes such as MTV’s biggest and best ‘Music Videos’ of the year to more quirky content like MTV TOP TEN ‘Stars with Multiple Talents’. MTV’s Art Director, Carlos Carrasco wanted the package to shout pop, but still be edgy and atmospheric. The tone was very much about being celebratory and at the same time visualising the idea that pop goes to battle and only the best reach the top.
michael - December 2nd, 2009 - 8:27 am
