Santa Monica based design studio Elastic’s, latest artistry; director Andy Hall and his colleagues just created the first of several spots for the all-new Honda Accord Crosstour. This first spot is entitled “Instruments.” Noteworthy music, a remix of “Fever,” helps the spot reveal how lifestyles and experiences, as well as the stuff needed to facilitate these pursuits, fit completely into the Crosstour. “Instruments” and the forthcoming campaign spots began with a few pencil drawings and the directive to create a “look” that had never been seen before. This was accomplished by Andy Hall, Elastic and their team going the opposite direction of where computer animation is headed these days: instead of using super small polygons, these spots use large, pronounced polygons to create vibrant, memorable graphics. They’re all about shape and shadow. Though larger polygons could imply retro technology, the lighting effects and movement in these spots are at a level of sophistication that could only be accomplished with today’s computer technology. (thnx Roger!).
michael - November 19th, 2009 - 8:11 am
