Crush inc: Douglas Coupland ~ Generation A

Generation A is the follow up novel to Douglas Coupland’s 1991 cult hit Generation X. As with the campaign for his 2007 novel The Gum Thief, Random House Canada again came to Crush, Toronto to create a series of films. Last time it was nine films, this time it’s three – “10 Question for Douglas Coupland”, “The Tragic Death of the Channel Three News Team” and “Colour Samples”.

Crush Creative Director Gary Thomas, “In both campaigns we let the content of the books drive our creative. The books are quite different, structurally and thematically. We had Doug this time, and since the characters in Generation A are all isolated and asked a series of seemingly random questions by a disembodied voice, we decided to subject Doug to the same experience.”

Full credits and more info (thnx Shannon!)