Fukunaga, W+K: Levis
Posted on July 22, 2009 by michael
Anonymous Content Director Cary Fukunaga, working closely with Wieden+Kennedy, Portland, recently released this :60 spot that is the centerpiece of Levi’s Go Forth campaign. The campaign, which launched July 4, will feature an additional spot, a website, print ads, billboards, a presence on Facebook and other social media sites, event marketing, and a contest on levi.com/goforth. All will feature the same symbolic motif that positions the classic brand as the foundation of an energetic generation that will change America.
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